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Resume

Hi there! My name is Gay Aida Dumaguing, you can call me Gay or Gigi (my nickname) - just don't call me Aida because that would be my Mama. I'm a 27 years old experienced SEO specialist and social media manager, born and raise in the Philippines, working online since 2009 as a freelancer based in Cebu Philippines.

Just click on the coloured tabs below to find out more about me, my knowledge, skills and more!


My Blog

Monday, June 15, 2015

Inconstant in SEO Service Provider – Is it Recommended?

Inconstant in SEO Service Provider Is it Recommended
First off, the word “inconstant” means frequently changing. So we’re talking about changing your SEO service provider often with this blog post.

I’ve worked with this clients for the past months, the SEO service I’ve done with them has no problem at all. The keywords are ranking up, well, and they’re getting an increase in terms of conversions for each month. It was not an easy start for them though, even though they did gave me the freedom and permission to do everything on the website and optimize it – which was really cool.

But then, the pages of the website are not that well optimized, it’s also over optimized, and after weeks of investigation I came to realized that the previous SEO service provider that they’ve hired is using a black hat technique.

So imagine the work needed but I then realize why the client stopped the services of her previous provider. The website is not well optimized, the right keywords are not targeted, the website is not ranking, and of course it’s not getting enough conversions.

I have to share the license with a plugin I’m using to track conversions, update the Wordpress platform and other plugins on it. So, they really needed help before I started.

Changing SEO service provider due to dissatisfaction

Sadly, some clients have high expectations with SEO specialists like me. They expect too much in a month, when it needs a lot of work to be able to reach the goals. So there are some unsatisfied clients that ends the service because they expect way too much. But then if your dissatisfaction is due to the service provider’s lack of dedication to your business like this client that I’m talking about, it’s totally understandable.

Changing SEO service provider just because…


Each SEO specialist changes techniques every now and then to keep up with the recent updates, and each of us do have different techniques depending on our experience and skills on handling and analyzing things. A SEO professional who have been working on your site for months knows what to do next, what technique to do next, which keyword to push so it won’t be too obvious or leaving footprints all over, and so on. So, it’s best to stick with your provider when you’re still satisfied.

Other than this, not all SEO providers can meet your standards. Even I, working for years find it hard to work very well with clients because there are only certain type of clients that I get along well with.

So, if you’ve found a provider that works with you well, it’s best to stick with it. For your sake, your business sake, and your future’s sake.

Friday, May 29, 2015

Meta Tags - Is it Still Important?

SEO Optimiation meta tags
I think it was last year when I was visiting websites, reading SEO updates, and some ideas and so called "SEO Tips" from these SEO specialists. I was actually shocked when someone claimed that meta tags are not important anymore, it's not needed, and that you can actually ignore it.

Well, first off I didn't dare to ignore meta tags. I started and was trained as a SEO specialist that website optimization is really important and part of it is optimizing and take advantage of using the meta tags. Working as a SEO for 5 years, I've never stopped optimizing a website and including the meta tags. I really do think and feel that it is important.

I've never tried it before, but then here comes this client who don't want me to touch anything on their website even just the meta tags. I told them and asked them, to just let me touch the meta tags at least, it won't affect the design or the look, it's just for the search engines, and they said "No!".

So I let them, I can't force them. I don't have an access to the website. So, I just do the link building and really tried my best to boost their ranking from NONE to something.

For 2 months, I've been convincing them to let me at least optimize the meta tags because there are no progress, not as much as what I am used to for months on working on a site - because usually there's a progress (at least a bit of ranking going up) in a month or two.

On the end of the 3rd month, I sent them the report and told them that it will be just like this if they won't let me optimize the website. Check out their rankings for the first 3 months.
SEO Optimiation meta tags
Finally, after sending them the report and really trying hard to convince them and they finally let me optimize the website. After giving me the access, I've fixed and optimize the website immediately,

I then resume my link building campaign, looked for the best quality sites and just few days later I checked their ranking again and take a look at the progress below.
SEO Optimiation meta tags
With this result, will you still believe that SEO saying meta tags is not that important? That website optimization is no need at all?

Website owners, I do understand that it's a huge deal of giving an access to your website but really, website optimization is really important for your success - if that's what you really want, if you really want to rank and not waste your expenses in the SEO service that you've hired or your SEO efforts.

I hope this answers your question or concerns of having a well optimized website.

Tuesday, April 21, 2015

Toy Kingdom Brings Sofia, Jake, and Doc McStuffins in Cebu

Just last week I was notified that there’s a Disney Junior event, and got invite to be one of the first to attend it at the SM Mall Cebu. I can go alone, but I can tag along one kid. But as you might know, I have 3 niece and they’re not that interested at first, thinking they’re too old for it since it’s a Disney Junior thing.

I told them to just go, there’s nothing to lose. We’re just going to watch the show anyway, and be just there. The three girls actually tagged along, but then I can bring one inside and Ella (the youngest) don’t want to go alone with me since she’s too shy. So I asked if her older sister Kyle can at least go with us, while their oldest sister AJ can go with their Grandma (my Mama) and Toy Kingdom who brought Sofia, Jake, and Doc McStuffins in Cebu was very kind to let the two (2) go with me inside.

Princess Sofia of Sofia the First

Toy Kingdom Brings Sofia Jake  and Doc McStuffins in Cebu
Princess Sofia is I believe the central character for Disney Junior this year, I’ve watched her show a couple of times and find her cute actually.

I thought my niece knows her, or the other characters. They do know her, but just watched her show at least once.

Watching Princess Sofia up stage was so cute too. I mean, she have this cute actions that a little princess do, but yet in person she’s so big – LOL. But I love her, I love her dress, her cute eyes, and all. I think my niece is not that interested anymore to shows like this one since they’ve all just grown up.

Jake the Never Land Pirate

Toy Kingdom Brings Sofia Jake  and Doc McStuffins in Cebu
It was my first time to see Jake to be honest, but I like his look, actions, and adventurous attitude. No wonder, since they’ve said that he’s the young boy pirate under the wings of Peter Pan, and was the main character for Disney Junior 2011.

I’ve made sure we have a picture with him, I love adventure, so it’s what something in common between me and Jake.

I love the boots Jake! Love the boots!

Doc McStuffins 

Toy Kingdom Brings Sofia Jake  and Doc McStuffins in Cebu
To be honest, I haven’t heard of her too. My niece just really have all grown up that they don’t talk much about these kind of shows, they’re more into action shows but the kids who were also at the event was so excited to meet these three boy and girls.

Doc McStuffins is actually Dottie McStuffins but nicked named Doc, and obviously with her attire and look, it’s because she likes to mend and talk to toys.

Doc is also one of the Disney Junior’s main character for 2012.

Excuse the faces of my niece, they’re all just too shy!

Toy Shopping at Toy Kingdom

After the event, we headed to Toy Kingdom since I awe them some birthday gifts. They were all excited, and with all the toys at Toy Kingdom, they’re not sure of what they want anymore. So, we ended up buying these.

Toy Kingdom Brings Sofia Jake  and Doc McStuffins in Cebu

We would like to send our big thanks to Toy Kingdom family for sending and letting us have quick meet and greet with Princess Sofia, Jake the Pirate, and Doc McStuffins!

Toy Kingdom Brings Sofia Jake  and Doc McStuffins in Cebu

P.S.
I love the Play Doh!

Monday, March 23, 2015

4 Job Hunting Tips and Advice for the Fresh Graduates

4 Job Hunting Tips and Advice for the Fresh Graduates
One of the students of my sister sent me a message on Facebook today about how to be one of us, how to be a SEO specialist. I love my work, I love being one, but will I advise an IT graduate to be like me?

I’m not sure if he just recently finished his degree, but I am assuming that he just did or he will be, this March 2015. So, I’ve decided that I’ll share some of my advice to him on going out to the world, and work what he have been learning for the 4 to 5 years for his degree.

First off, let me let you know that I’ve finished mine years ago (was it 6 years ago? Or 7? Maybe 8) but then I’ve started working while I was studying at my brother’s cafĂ© while trying to finish my degree, I also worked at a known telecommunications company here in the Philippines (for our OJT), and worked online even before I finished my degree.

And yes, I was like you before who’s afraid yet excited to go out there, brag about what I’ve accomplished, and earn my own money! Get my first salary! So here are a couple of job hunting and maybe also career tips I have for you – basing on my experience.

Work on What You’ve Finished

Sadly, few years back there are only few to none companies here that hires fresh graduates – yes, they all want workers with experience, but how will people get an experience when no one hires them?

4 Job Hunting Tips and Advice for the Fresh Graduates

I’ve tried to apply any position related to my course (programming, web development, quality assurance, etc.) but after a month or two (2) I don’t want to waste my time anymore. Printing resumes and going to offices who just rejects me because I don’t have any experience is too time and effort consuming, plus there are a lot of expenses.

I should be working, I shouldn’t be asking money for transportation and food from my parents anymore, because I’ve finished my degree their duties is done and I should take care of myself from then. So, my friends and I decided that any job that a company thinks that will fit us and right for us, we’ll apply and accept it!

Regrets? None though. But if I have finished my studies in these years, I can totally get a job related to my course. I could’ve been out of the country by now, but no, there are lack of opportunities back then.

My advice is, if there are available jobs that you can apply and related to your course, then go for it! Don’t expect to get a huge salary though, you’re a fresh grad! They’ll be training you, and that is an investment for them too. Even it’s on the minimum, go for it, it’s important to get an experience.

Think of Yourself as an Empty Cup

4 Job Hunting Tips and Advice for the Fresh Graduates
So this student who sent me a message says, there are a lot of other applicants who are also competitive. Well, I’ve shared with him what my professor in college said to us, “Always think of yourself as an empty cup…

If you stop wanting to learn, if you’re a know it all, if you think you’ve learned everything at school already for 4-5 years, guess what? You’re damn wrong!

Every year, every end of the semester there are a lot of newer and more knowledgeable graduates released. Experienced professionals becomes more professional and experienced. It’s a competitive world! Of course it is!

How to beat them? Learn more, absorb more, and never stop learning. Just like the games, you have to level up yourself, or else you’ll be left behind. The surprising thing is, what you’ll be working on or what employers love is not what you’ve learned from school, but what you have learned by yourself, and that will be the one they’ll be attracted to, and the reason they’ll hire you. Got the logic?

Sell Yourself

4 Job Hunting Tips and Advice for the Fresh Graduates
Here’s another way to beat the competition, and it’s what my Daddy told me when I was in a job hunting mode. He said “Sell yourself”.

Remember, when you’re presented with a new product, you don’t usually buy it because you read the label. But it’s because someone is selling it to you, you might have heard it from the sales person, your friend who have tried it, or on TV or ads on the internet. Someone is selling it to you, so who’s going to sell you?

No, I don’t mean that you have to go to the club, wear a sexy attire, and dance on top of the table or something. What I mean is that you have to let these interviewers, these employers, that “hey, I am what you’ve been looking for.”

Here’s a tip, when they ask “Tell me about yourself”, they didn’t mean that you should tell them about your childhood, where you grew up, what are your hobbies. They want to know what are your features, your knowledge, skills, attitude, or any attributes that will help them grow and beneficial with them.

But here’s a line that usually, I get hired immediately. I tell them “… I’m a hardworking person, dedicated, team player, and loyal…”… kaching! Feel free to create your own version but the important highlight there is that you’re hardworking and dedicated, meaning you don’t sleep at work and when you’re given a task you’ll do your best; and loyal, that you’ll not be easily sway  and go for other companies.”

Build Your Reputation

I’ve mentioned that don’t think that you deserve a higher salary because you’re this and that, you’re a fresh graduate. Don’t make your head too big already. Anyway, go for at least the minimum wage, if you get a job higher than that, then awesome! But if you have different offers, that’s really impressive!

4 Job Hunting Tips and Advice for the Fresh Graduates

Also, don’t slack on your job. Do your best. Please remember, what you’re working on for months or years, you can put it up on your resume, and if you get a promotion that’s totally a plus – a great sign for employee searchers!

I think that’s it. Well, that’s all I can think of to advice the fresh graduates.

You ask what I advise to the student on taking a career as a SEO specialist? Well, SEO is already competitive, and a new one entering with no experience, no full knowledge (yet), will be hard. There might be clients hiring you, but it will be totally cheap, but yeah they might hire you. Still, since he is an IT student, there are opportunities already here in the country, plus outside the country, why take a road that you don’t have any idea about how to do it when you already have what you know for 4 years?