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Hi there! My name is Gay Aida Dumaguing, you can call me Gay or Gigi (my nickname) - just don't call me Aida because that would be my Mama. I'm a 27 years old experienced SEO specialist and social media manager, born and raise in the Philippines, working online since 2009 as a freelancer based in Cebu Philippines.

Just click on the coloured tabs below to find out more about me, my knowledge, skills and more!

My Blog

Tuesday, December 16, 2014

5 Reasons Why Bloggers Don’t Publish Your Press Release

5 Reasons Why Bloggers Don’t Publish Your Press Release
Have you been sending out your press release but only few to none of the bloggers have publish your press release? We’ll, I’m one of the bloggers, and I’m also a marketer, let me share to you some of the reasons why I ignore the press releases that I received from companies.

Please take note that these reasons are my personal reasons, I did not take any surveys and all but most likely these might be the reasons why your press release are being ignored. Also, not ALL press releases that I received are being ignore, I’m quiet picky.

Not Share Worthy

Every day when I open my email, I get at least 20 emails but there are just about 3-5 of them that are really important for me – which is mostly from my SEO service clients. Some are from other marketers offering stuff, and the rest are press release. Please take note, that this is my every day morning email scene.

With all the press release I get, how many of them are share worthy? Well, mostly likely none to one. So don’t just write about anything and every movement about your company, make it news worthy, share worthy, and a must know not only to bloggers but to the readers as well.

Not in the Niche

What’s worst of getting multiple press releases in day? It’s mostly from the same company, they have a lot to share (it seems) and they’ve sent it all separately. Some of these too are not even in my niche, I have 3 blogs right now which are this one, my travel blog, and tech blog. And they’re sending me everything, I can’t just write, post, and share all about them every day.

Am I working for them? Nope.

So that’s why I’m very picky with the topic.

No Photo

I always make sure that every blog post on my blogs have at least one (1) photo. Some of my blog posts even have more than 10 images, and if I don’t have a photo I even make an effort to find one online.

Make an effort to at least include one photo with your press release. We make an effort that our blog won’t look too boring, especially our blog posts. I hope you’re the same too.

Also, don’t just send just any photo, send at least a good photo to go along with the post.

It’s FREE?

Sadly, some press releases sent to me goes along with a message “we would like to share with you our press release FOR FREE”.

Let’s face it, you’ve contacted the blogger because (at least) the blog has an authority, or maybe influential, or got some followers. Admit it, you want advertising to the blog, so why tell us your press release is for free? When you wish to get an advertising for free?

It’s a Press Release

This is my main reason why I usually reject posting it on my blog. It’s a press release, you send it to different people from around the world (or at least within the city) to publish it. So imagine how many websites have published it without editing anything or rewriting it. Imagine how many websites have the same content? Do you even know that search engines like Google don’t like duplicate content?

A blog is a blog, not a press release site. So, I usually advice bloggers (who ask me) to rewrite the press releases they get from company representatives.

Please do take note that bloggers are not like journalists in the traditional news, wherein we get paid (salary) every month to write to the newspaper. We’re bloggers, we make an income through ads, paid opportunities, etc. Nothing is stable. I can earn (from my blog) $10 this month, maybe $100 next month. It totally depends. So yes, that’s why I have a day job as a SEO specialist, and it’s practical and normal to prioritize my work than rewriting your press release and publish it to the blog – well, unless it’s paid.

So yes, if I like a press release, I do rewrite it and finish it about 2-3 hours if no one is disturbing me. So imagine my effort.

Next time (after reading this post), please do think about when or what to send out your press release to bloggers. Don’t send a press release every day and everything about your company that I can make a diary out of it.

Let me leave you a couple of tips on how to make a blogger like me publish your press release:

* Don’t send a press release. Send a unique article that is related to your press release. An article that is solely for that blogger, not for everyone to publish and share. In this way, bloggers like me don’t have to rewrite it and put too much effort. If you do this, it may take just few hours to few days for us to publish it.

* Offer something beneficial to both you and the blogger. What I don’t like with other companies is that they think we’re “JUST A BLOGGER”, we offer everything for free. We have our day time job, and if I do write about you or rewrite your press release, I make a huge effort about it – since I’m not really a writer and it’s hard for me to write. Including something for the blogger to enjoy is a total plus, a simple appreciation to our efforts is highly appreciated.

What other companies did offer me? Well, they invite me to their company events (e.g. new features, product launching, media day, etc.), gift certificates, free lunch or dinner at their hotel or restaurant, etc. It is not necessary that it is expensive.

Tip: It’s best if it’s something that they’ll be able to experience or have something from your company (e.g. a day use at your hotel, a lunch for 2, etc.), so that you’ll only not get your press release published but also you’ll get another blog post about your company on their experience.

Thursday, November 27, 2014

Avinash Kaushik - Practical and Tactical Steps to Apply to Increase ROI

Avinash Kaushik Practical and Tactical Steps to Apply to Increase ROI
I've been wanting to grab everything I should know with digital marketing, knowing how to do and offering SEO services is just a part of digital marketing and being able to develop the skills and have the knowledge will totally upgrade my career.

So anyway, I just spent 32 minutes and 35 seconds of my day to listen to this awesome guy, Avinash Kaushik; the digital marketing evangelist for Google who's being interviewed by Stephen Woessner, the CEO of Predictive ROI.

If you want to learn and really understand what digital marketing is, or at least get some tips and ideas especially if you're struggling with understanding the data of your website traffic, then this is your chance. Watch the video below and start learning!

As a SEO specialist, it is important to be up to date with the latest tools, information, tips, everything! Even listen to others who are big time personalities in their fields. Listening to people like Avinash here, still proves that there are things I need to know more about and learn, areas to improve and grow. So, this interview was really cool, superb and full of learning.

Wednesday, November 19, 2014

Getting Enrolled and Certified at Hootsuite University

Hootsuite Certified ProfessionalAs I’ve previously posted here in the blog, I’ve been recently given the title as one of the Hootsuite Ambassador here in the Philippines. One of the perks of being an ambassador is having the access to Hootsuite University and get certified – which is really cool since we (as an ambassador) must know the brand and product that we represent.

I’m still on the Hootsuite Certification Courseware part wherein you’ll get to know more about the very useful features of Hootsuite, especially in managing your social media accounts for your business. But the learning doesn’t stop there, there are other tutorials, lectures and courseware available in the university, like the social media etiquettes, creating social media strategy, turning twitter leads to customers, Klout for business, and a lot more.

How long does it need to be a certified Hootsuite professional?

It only took me about 2 days to finish the whole course, actually you can finish the course in one day if you really have the time. The certification only covers the Hootsuite features, so you don’t necessarily have to learn everything in the university then take the exam.

So if you have an hour a day, I think you could finish it about 3-5 days then take the exam.

How long is the exam and how hard is it?

The certification exam only have 40 questions with multiple choice wherein you’re given 1 hour to answer it all. It’s not that really hard if you listen to the videos and take it all in. There are some tricky questions but you can totally get it if you understand everything.

What if I fail, can I retake it?

I actually failed at the first try, I needed 4 more questions to get the pass the grade of 95% which is really high. You get the option to retake it again, and answering only the questions that you got it wrong. So the second round, I only needed to answer the 4 questions.

Click here to visit the Hootuite University

Is it worth it to enroll to Hootsuite University?

I’d say yes, I never claim to be really good at social media. I’m more on SEO, but with Hootsuite University, learning new stuff and more about social media and using it for business can really help me boost my career and the knowledge that I have.

They update their videos, they have something new to offer every now and then, and I can tell because they put the word “new” on the title of the courseware.

Is it worth it to be a Hootsuite certified professional?

Honestly, I don’t know yet since I’ve been just recently become certified but give me a couple of months to know if it is appealing to clients.

I hope these information about Hootsuite University and getting certified by Hootsuite is helpful for you. If you want to find out more about the proram, please feel free to visit and enroll yourself for only $21/month.

Become a HootSuite Certified Professional

Thursday, November 13, 2014

Why Take Advantage of Social Media for Customer Service?

A lot of us social media users express our feelings and experiences online through our social media accounts. As a customer ourselves we sometimes take advantage of social media on reaching out to businesses whom we’ve tried their products or experience their service, and give them a feedback. Which can be a positive or negative feedback about their business.
But, as a business owner have you ever thought of taking advantage of social media too? You can totally make use of the social media sites in building your name online, marketing, and reaching out to your potential customers. This is not new, a lot of business owners have already take advantage and do use this but it’s just that some business owners are not yet that familiar with this (including here in the Philippines) and some just are not that open for changes towers the improvement of their company.

Other than using social media for your marketing campaigns, you can totally use it for customer service. I know a couple of companies here in the country who do use social media for customer service, and they can either be a huge company, medium, or small but they’re just few comparing to other businesses who ignore the power of social media.

So, why use social media for your business customer service? Let’s hear it all from Brian Solis, a best-selling author and the chief analyst at Altimeter Group, to share a minute talk on how organizations are capitalize on the social web to stay involved and cope with customer service concerns.

I know, it’s really short but if you didn’t get his short discussion at first then play it again. His words are priceless for businesses who haven’t make use of the social media yet, especially for their marketing campaigns and customer service.